Exploring places you have never dreamed of is one of the most satisfying things in this world. Dawson Clothing co. is aimed to give the customer a sense of comfort and enjoyment whilst exploring. Whilst building the brand, we gave it a purpose, which is where sustainability was Incorporated, paired with the idea of ethical materials. Knowing where the materials where coming from and how it got to the manufacturing line was our interest and something we take seriously.
I figured if I was to build a clothing brand, why not give it a purpose, which is where I Incorporated sustainability and the idea of ethical materials.
A Coupled Theme
Surfing/Hiking
Having diversity in the brand welcomes more people that may have interests in different outdoor activities. Also having a passion for surfing, i decided to branch out to a surf theme. By having two adventurous themes Incorporated in the brand, it exposes the country we live in (Australia) in a good way by showing the people around the world how lucky we are.
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